[Portland, OR Nov 15, 2023] — Adaptive Sports Northwest (ASNW), a leading organization dedicated to empowering individuals with disabilities through sports and physical activity, is thrilled to announce its new partnership with the Pacific Northwest Toyota Dealers Association (PNTDA). Toyota is now the Official Vehicle of Adaptive Sports Northwest, underlining its commitment to the adaptive sports community.
Through its sponsorship, the PNTDA will support more than 10 adaptive sports teams and marquee events throughout the year, providing invaluable aid to the ASNW community.
This exciting partnership kicked off with The Bridge City Classic wheelchair basketball tournament, hosted at The Hoop in Beaverton. Toyota was front and center as the event’s premier sponsor, demonstrating its dedication to fostering inclusivity and empowerment through adaptive sports.
Key Highlights of the Partnership:
- Official Vehicle Sponsor: Toyota has been named the Official Vehicle of Adaptive Sports Northwest, solidifying its role as a key supporter of the organization’s mission to make sports and physical activity accessible to all.
- Jersey Sponsorship: Over 10 adaptive sports teams will have their jerseys provided to them on behalf of the PNTDA, enabling athletes to represent their favorite sports with pride.
- Marquee Events: The sponsorship extends to marquee sports events throughout the year, including Wheelchair Basketball, Power Soccer, Goalball, and Wheelchair Rugby, further enhancing the opportunities available to the ASNW community.
7X Paralympian and 4X Paralympic medalist, Jen Armbruster is the Executive Director of Adaptive Sports Northwest. She expressed her enthusiasm about the partnership, saying, “We are absolutely thrilled to welcome Toyota as a dedicated partner. Their commitment to our mission will help us make adaptive sports more accessible and enjoyable for individuals with disabilities. We believe this partnership will inspire countless individuals to engage in sports and lead more active, fulfilling lives.”
“The Pacific Northwest Toyota Dealers Association has an unwavering dedication to showing up in our communities, and this sponsorship is an extension of our goal of making the region a better place for all,” said Russ Humberston, president of the Pacific Northwest Toyota Dealers Association. “We look forward to having a presence at the various Adaptive Sports Northwest events this year and wish all athletes competing the best of luck!”
About Adaptive Sports Northwest
Adaptive Sports Northwest is a non-profit organization dedicated to creating opportunities for individuals with physical disabilities and visual impairments to participate in sports and physical activities. ASNW’s mission is to promote independence, create inclusive communities, and provide opportunities for personal growth and self-esteem development through sports. The organization offers a wide range of programs, including wheelchair basketball, power soccer, goalball, wheelchair rugby, and more, and provides a supportive community for athletes to thrive. ASNW is a Paralympic Sport Club recognized by Team USA as a community partner, providing local sports programming for individuals with Paralympic-eligible impairments. For more information about Adaptive Sports Northwest and its programs, please visit www.adaptivesportsnw.org.
About Toyota
Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs more than 63,000 people in North America (more than 49,000 in the U.S.).
Over the past 65 years, Toyota has assembled nearly 45 million cars and trucks in North America at the company’s 13 manufacturing plants. By 2025, the company’s 14th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles.
Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.4 million cars and trucks (more than 2.1 million in the U.S.) in 2022, of which, nearly one quarter were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).